Through his involvement in various travel companies operating nature and wildlife trips, Ralf soon realized the importance of protecting these sensitive areas. Upon researching the effects of global warming, it became apparent that a responsible travel company worth its name needed to build a carbon compensation scheme into its products.
It therefore made perfect sense for Ralf’s company, Southbound Travel Group, to partner up with Central African Wilderness Safaris and expand their existing tree planting project on the shores of Lake Malawi to form Root to Fruit in 2012. It gives him a great sense of pride and satisfaction to see not only the trees grow – but also the project itself and the people involved.
Ralf’s main occupation is as Managing Director for Southbound Travel Group, but running the European branch of Root to Fruit goes very much hand in hand with this work.
Being the father of two, the ever-present feeling of environmental remorse is a driving factor of developing the business at Root to Fruit. There is only one genuine net producer in the world – the green cell converting CO2 and sunlight into O2 and green matter. So lets make the best possible conditions for these guys – they are helping us to sustain our lives.
Participation in a social business such as Root To Fruit, with the purpose to contribute to a slightly better world in the West and in Africa, gives him satisfaction.
He wants to show, to his friends and children, that it is possible to make a small difference, instead of accepting the role of victims in the current global environmental change.
Our main office is within the beautiful grounds of Chintheche Inn, located just 40 minutes south of Nkhata Bay, in the Northern Region of Malawi.
Root to Fruit Ltd.
C/O Chintheche Inn
P.O. Box 9
Chintheche, Nkhata Bay,
+265 11 193 1045
Our European office is situated in the city centers of Göteborg, Sweden
Root to Fruit AB
417 65 GÖTEBORG